Franklin Roosevelt was so skilled at explaining to the general public why various types of federal spending were important—and in the average citizen’s best interest. (People usually associate his “fireside chats” with WWII but he used his radio addresses for all sorts of topics over his four terms in office.)
Of course, we can all think of a great many reasons why such an approach would be far more challenging today. Yet, we have so many powerful communications technologies available to us today that FDR didn’t have. How can leaders in science, technology, and public health do a better job of communicating to the average taxpayer why their dollars can be a wise investment in a better society for everyone?