Genetic fallacies are often double-edged swords.
I am not a Christian because of sunk costs. 
Do you know what Christian hedonism is?
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The same criticism could be leveled at people who have invested time and energy in not believing God exists. Perhaps apathy is the way to go. 
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Wouldn’t that be precisely the sort of subject about which Ajit Varki hypothesizes that we are really, really good about deceiving ourselves?
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How could we know one way or another? Psycologizing people is quite fraught.
That was precisely my point regarding your certainty.
About self-deception,
About true value and joy,