I recently was discussing with @swamidass how the language/rhetoric used by scientists to promote evolution is counter productive and leads to loss of trust. The above article is about sociology paper on public discourse over evolution. I couldn’t access the original paper as it was behind a pay wall.
However, it is one aspect of the discussion that makes this subject one where people routinely talk across each other.
Edit: It was a bit of a happy coincidence that this paper was written about in ENV when i was thinking along similar lines.