Read about the zoo of Reason to Believe model here: Engaging the Zoo of RTB Models.
I hope the RTB supporters (e.g. @AJRoberts, @KenKeathley, @ClarkC, and @Guy_Coe) here share this widely in your networks. I made a mistake in assessing their model that this post retracts. I do what I can to retract errors quickly. I will make mistakes, but you can trust me to correct my errors.