Feedback on Peaceful Science Logo Options

[swamidass (S. Joshua Swamidass)]

I think we will let the designer take it in and go from here. Andy’s advice is the correct one to consider:

@AndyWalsh

When I look at the logos of major brands–Apple, Google, Facebook, Twitter, Target, Starbucks, FedEx, etc.–I don’t get much of a sense of what they offer or what their values. I see fairly simple graphical designs that are highly recognizable. Most are abstract, and the ones that are representational (like Apple and Starbucks) don’t represent the product or service. But maybe I’m just missing the symbolism.

I thought the purpose of a logo was to be abstract, so that the audience can project onto it whatever emotions they associate with the brand the logo represents. If you go for something more representational or symbolic, then the audience potentially brings with them whatever connotations they associate with that image or symbol rather than with your brand. Sure, doves are associated with peace, but for me they are also associated with a particular sort of evangelical subculture for which I have more complex feelings. Lots of folks will have a negative emotional reaction to a snake before they think about the Genesis 1 connection.

For me, the abstractness of these logo options serves the purpose well. I do agree that the ‘P’ is harder to discern in some of them than others, and all of them read as ‘SP’ to me rather than ‘PS’.

[gbrooks9 (GeorgeB)]

@swamidass

I think we will let the designer take it in and go from here.

Don’t forget to show the designer how the “P” can connect to the very topic we discuss!

… better than a snake, is a P connected to the tree of life … For the logo, the tree
doesn’t need any specific details, just the “schema” as the Eastern Orthodox might say!

And the P fits perfectly with a Chi Ro Cross for future promotional ideas…

[swamidass (S. Joshua Swamidass)]

What a total disaster. Lol.

[gbrooks9 (GeorgeB)]

The Designer shouldn’t have any problem coming up with a “P”

that is one or two things from the list:

• Peaceful
• Scientific
• Spiritually Relevant

Apparently, trying to be THREE things is a bit noisey to you, @swamidass

[David_MacMillan]

Here, go with this. I’ll CC-license it.

[AJRoberts (Molecular Biologist/Virologist)]

I actually like “C” because taken as a whole it looks like a “P” with a white “S” superimposed - and that emphasizes the P S in Peaceful Science much more than A,B, or D.

[AJRoberts (Molecular Biologist/Virologist)]

Somebody already designed this… but it’s funky and works and it’s simple! I think peaceful science by default when I see this.

[swamidass (S. Joshua Swamidass)]

I like C too. =) We are back to the drawing board, looking at some new options. @AndyWalsh, however, has it spot on. Remember that the mark will also include the text “Peaceful Science” so we don’t need to be totally obvious.