Initiation of translation precisely at the AUG start codon may be more of a suggestion than a rule. With fairly recent discoveries regarding inexact transcription, this isn’t really surprising, but still interesting to see.
The Cell article can be found here:
https://www.cell.com/cell/fulltext/S0092-8674(19)30499-4?_returnURL=https%3A%2F%2Flinkinghub.elsevier.com%2Fretrieve%2Fpii%2FS0092867419304994%3Fshowall%3Dtrue