The study revealed that, while transparency about good news increases trust, transparency about bad news, such as conflicts of interest or failed experiments, decreases it.
Therefore, one possible solution to the paradox, and a way to increase public trust, is to lie (which Hyde points out is unethical and ultimately unsustainable), by for example making sure bad news is hidden and that there is always only good news to report.
Instead, he suggests that a better way forward would be to tackle the root cause of the problem, which he argues is the public overidealising science. People still overwhelmingly believe in the ‘storybook image’ of a scientist who makes no mistakes, which creates unrealistic expectations.
Underlying article:
[Hat-tip: Slashdot]