An excellent report was just published by the AAAS. This is a must read for all of us, especially @NLENTS, @Art @Mercer, and myself. For that matter, Coyne might want to look at this, though I am not sure he will like it.
Engagement with diverse communities is a growing interest for many scientists and science communicators. A majority of Americans consider scientific knowledge essential, authoritative and a source of hope, but also take other factors into account during civic discussions, such as socio-economic status, race, political identity, and religious beliefs. Successful outreach efforts include an understanding of these factors and the ability to connect around shared values and identities. Scientists in Civic Life provides an overview of the science communication research, public perceptions of science, and strategies for encouraging fruitful dialogue about science and society.
This booklet was produced as part of the ‘Engaging Scientists in the Science and Religion Dialogue’ project, a joint effort by the DoSER program and the AAAS Center for Public Engagement with Science and Technology. The author, Matthew Nisbet, is a Professor of Communication Studies and Affliate Professor of Public Policy and Urban Affairs at Northeastern University.
Some of the recommendations:
Scientists and their organizations need to foster and participate in forms of dialogue about science and society across a variety of social settings.
Here is another one:
If scientists are to facilitate conversations about science and technology among more diverse audiences, they must also work to build relationships with trusted opinion-leaders from these groups.
@Rogero, what do you think we can learn from this report? Would there be interest in inviting Matthew Nisbet to discuss this further here?